Turn your casual visitors into paying customers. Better yet turn them into brand advocates. Getting a constant stream of traffic is a great start. But if you can to not converting, you will see almost not or little of your ROI (Return on Investment).
Start getting more engagement with your online marketing. Create and manage top-performing social campaigns and start developing a dedicated customer fan base.
I will approach your social media needs with two strategies: organic social (which includes channel optimization, audience analysis, and more) and paid social ads (which includes graphic design, a/b multivariate testing and more).