ClientCloudDesigns Company Website

With an assignment to create a minimalist company website, we focused on typography and a huge amount of white space, which reinforces the agency’s professionalism. The website had to follow a clean, simple visual style, but I still wanted to add something special that would personify the agency and its work. My solution was to extract the ampersand from the firm’s logo and break it apart in several different combinations, letting its components illustrate the story on the homepage. As well as, the expected result was also to show their information at a glance and users can go through the complete website easily and decrease the bounce rate.
Designing the entire website allowed me to exercise my strategic thinking capabilities in tandem with my best ideas on design. I defined a structure that communicates the expertise and achievements of the agency and landing page establishes credibility with a narrative that details Story & Verse’s passion, experience, and services.
They had a 60% bounce rate in some pages but with the new and fresh look, the bounce rate was dropped to 30% which is really very good result in a very short time.
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Project Details

  • ClientCloudDesigns
  • CategoryBranding, UI/UX, Web Design
  • Tags,
  • Start Date11.03.2020
  • End Date15.03.2020