Aquabam – Online swimsuit Store Logo.

Aquabum is an Australia based online swimsuit and apparel store. The owner my good friend Mr. Brandon Lambert was looking for a fun and quirky logo with the following colors red, white and black. But From my experience, it won’t be a good logo for the brand. Because of their name (Aquabum) and their business purpose.

So brainstorm the ideas with him and decided to design a minimal wordmark logo with the feel of their audience. A person in sea mostly likes the sea color even it calm your eyes.

I have created following versions of their logo.

1. Primary Logo

2. Secondary logo

3. Black and white versions of the logo

4. BW and Colored icon

Application used:

Adobe Illustrator

Tools used:

Fonts (TTF)

Pen Tool

Shape Builder Tool

Gradient Tool

+ The basic tools.